The Future of E-Commerce Personalization
Rebuy Engine
Imagine a world where you walk into a retail store and you’re greeted by your name, followed by personal preferences and what you’ve been recently eyeing. Take it a step further, a fitting room hand picked with recommendations that suit you best.
Cool right?
But how do you get personalization in E-Commerce?
Two words…. Rebuy Engine.
Rebuy gives every customer an exclusive shopping experience. It’s like having your own personal stylist. You deserve it.
The most sustainable companies are able to capture attention and keep customers coming back. Majority of E-Commerce customers feel their expectations have not been met, leading them to brands who offer a personal touch.
Cue in “E-Commerce personalization.”
Yes, it’s a real thing and it’s here to stay.
E-Commerce personalization is an online brand diversifying content based on customer data, such as preferences, previous purchases, and intent - to name a few. Personalization remembers customers and helps them pick up where they left off.
Wow. Don’t you just feel the time being saved?
Personalization in E-Commerce can be a game-changer between customers choosing your brand over your competitors.
Still not convinced?
Just ask Amazon how they are able to generate billions in sales.
In fact, 91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.
Let’s dig a little deeper.
Here are the best ways personalization can help your brand:
1. Customer Experience 😁
✅ Your customers will be directed exactly where they want to go.
✅ Preferences are stored so your products are precisely displayed as soon as they enter.
✅ Payment info from previous sessions are easily accessible for efficiency, as well as upcoming promotions.
Who doesn't like promotions?
2. Brand Engagement 🤝
✅ Personalization can put your brand ahead of where your customers want to shop and what they’re likely to buy.
✅ Personalization puts you in control of how customers interact with your brand and what they want to see.
Win-win.
3. Customer Loyalty 🥰
✅ When a customer feels a connection, loyalty rises.
✅ When your brand consistently provides an experience customers want, they are more likely to purchase from you and not your competitors.
Bye-bye competition.
4. Sales 🤑
✅ Personalization gets your customers to react.
✅ Content with a personal touch elevates the service experience which leads to customers coming back to shop with you.
✅ A positive experience can boost sales by 10 to 15 percent.
Make it rain.
